Hello, my name is Alisson Lima, or just Ali
I have been a digital marketing professional for 10 years, holding a degree in marketing, and specializing in digital communication, e-branding, and digital business, with expertise in online advertising.
With 10 years of experience in digital marketing, specializing in online ads, I strive to transform brands and drive results. I have helped numerous companies enhance their digital presence and maximize their outcomes.
Objective
Plan, Create, and Grow
Academic Background
With a focus on online advertising and 360º digital marketing strategies, I strive to transform brands and drive results. I have helped numerous companies enhance their digital presence, and I want to help you maximize your results too.
Diagnosis and initial analysis
I will conduct an in-depth audit to assess your current marketing campaigns, evaluating everything from your digital presence to the effectiveness of your ads.
This process includes:
• Reviewing key metrics and performance data;
• Interviewing stakeholders to understand objectives and challenges;
• Analyzing competitors and market trends.
Defining clear and measurable objectives
Based on the initial analysis, I work alongside company professionals to define clear, specific, and measurable objectives. Having well-defined goals is essential to guiding future actions and ensuring that efforts align with business targets.
Some examples of objectives include:
• Increasing website traffic percentage;
• Reducing cost per acquisition (CPA) in paid ad campaigns;
• Improving return on investment (ROI) in paid media campaigns.
Creating Customized Strategies
Understanding that every business is unique, I create tailored digital marketing strategies to meet your company's specific needs. This includes:
• Paid media campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms;
• Implementation of SEO techniques to improve your website’s ranking on search engines;
• Development of landing pages with compelling and relevant content to engage your target audience.
Project Execution and Management
Once the strategy is defined, I execute the marketing campaigns, overseeing all aspects—from ad creation and audience segmentation to continuous performance monitoring. These actions may include:
• Creating high-converting ads;
• Precisely segmenting the target audience to maximize ad relevance;
• Using automation tools to optimize campaign management.
Continuous Monitoring and Optimization
Digital marketing is dynamic and constantly evolving. That’s why I adopt a continuous monitoring approach, adjusting campaigns to ensure effectiveness. This involves:
• Regular analysis of performance data;
• A/B testing to identify and implement improvements;
• Detailed reports for the company, providing insights and recommendations.
Reports and Feedback
Transparency and communication are key pillars of the methodology. Reports are provided to detail campaign performance and clarify the next recommended steps. Additionally, feedback meetings ensure everyone is aligned and strategies can be adjusted as needed.
How is your company's digital performance? Do you need to rethink your digital strategy?
I’m ready to discuss your business and explore the best solutions tailored to your needs. By leveraging innovative strategies and advanced tools, I’ll help you achieve outstanding results.
Running ads on Google is crucial for boosting your company's visibility and attracting more customers. With this strategy, you can target the right audience, ensuring that your products or services reach people who are genuinely interested in what you offer.
The best part is that your Google ads can be continuously adjusted and optimized, allowing you to improve campaign performance based on detailed data and analytics. This not only increases the effectiveness of your marketing efforts but also maximizes your ROI, making it an essential tool for any business looking to grow and stand out in the market.
Launching campaigns on Facebook is essential for reaching new customers and expanding your consumer base. With this massive social network, your business can create highly targeted ads, focusing on specific audiences based on interests, behaviors, and demographics.
Additionally, these campaigns allow you to create visually appealing and interactive content that grabs users' attention, significantly boosting engagement. And the best part? You can analyze detailed metrics and make real-time adjustments, optimizing results and ensuring a more efficient return on investment.
Creating a Landing Page is Essential for Lead Generation
A landing page is a powerful tool for capturing valuable information from potential customers. It allows you to collect essential data by offering relevant and engaging content that encourages visitors to share their contact details in exchange for a benefit, such as an e-book, a webinar, or an exclusive offer.
This approach not only generates qualified leads but also helps build relationships, increasing the chances of conversion.
Investing in SEO is crucial to boosting your business's online visibility. Search engine optimization (SEO) involves various strategies and techniques that help improve your website's ranking on Google and other search engines. When your site appears in the top positions, the chances of attracting more qualified visitors increase significantly.
A well-executed SEO strategy not only drives more traffic but also enhances the user experience by making your site faster, easier to navigate, and more relevant to visitors. This, in turn, can lead to more conversions and, of course, increased revenue for your business.
Who 's with me was with me
Check out some companies that currently or have previously worked with me.
Fill out the form below with your detailed information and find out how we can work together to identify new opportunities that can transform your company's digital performance.
